GoCarePro Sales Training for Home Care
Sales Training and Ongoing Support for Better Outcomes
Train Your Marketer. Grow Your Referrals. Increase Your Revenue.
✅ In-Person Sales | ✅ Referral Growth | ✅ Private Pay Expansion
Winter 2025/2026 Start Dates — Now Enrolling!
→ Only 6 participants per class — apply early to secure your seat.
Upcoming Start Dates (12-Week Zoom Class)
December 4 – Thursdays at 1:30pm EST x 12 weeks
December 10 – Wednesdays at 12:00pm EST x 12 weeks
January 6 – Tuesdays at 12:00pm EST x 12 weeks
January 22 – Thursdays at 12:00pm EST x 12 weeks
Testimonials & Reviews
Proven Results from 50+ Agencies- Video Testimonials
Over 50 home care agencies have used our Accelerator to drive real growth.
Sales Training & Ongoing Support Designed
For Home Care Growth
Start with Our
12-Week Training Course
- Weekly 60-minute live training sessions (via Zoom)
- Downloadable workbook and templates for each module
- Role-playing exercises with feedback from instructors
- Recorded sessions available on-demand
- Weekly “implementation homework” assignments
- Certificate of completion for each rep
2x/Month Mastery Meetings, Ongoing
- Bi-weekly group strategy calls with expert facilitators
- Case study reviews of successful referral campaigns
- Peer-to-peer collaboration and Q&A
- Session notes and action step handouts
- Exclusive forum group for follow-up questions
Branded Sales Materials for Everyday Use
- Professionally designed flyers
- Digital leave-behinds (PDF one-pagers, explainer graphics)
- Presentation slide decks for inservice meetings
- Seasonal/holiday branded materials
- Editable templates in Canva
- Consistent branding aligned with agency identity
Monthly Themed Leave-Behinds (Branded)
- Library of pre-created themes (e.g., Fall Prevention, Alzheimer’s Awareness, Veteran’s Day, Caregiver Appreciation)
- Print-ready files + digital versions
- Coordinated social media graphics to match leave-behinds
- Distribution plan: suggested drop-off schedule for referral sources
We Manage, You Lead
- Performance Insights for each salesperson, delivered to you.
- Guidance on what to cover during sales performance meetings.
- Tracking and Accountability Tools
Expert Support When Needed
- Monthly 1:1 Meeting with Q/A
- Direct access to instructors
- Personalized Feedback on your challenges
- Practical tips from real-world experience
- Proven strategies you can implement immediately
- Exclusive tools and templates to save time
- Resource library and “Ask the Expert”
Individual Sales Rep KPIs & Success Plans
- Personalized growth plans
- Custom KPI lists
- Benchmarking reports against industry standards
- Monthly review calls to refine strategy
Referral Tracking and Reporting
- Spreadsheet setup for tracking all referral visits, contacts, and outcomes
- Activity log (drop-offs, follow-ups, calls, meetings)
- Conversion tracking (referral → assessment → client start)
- Viewable data for agency leadership
- Visual sheets for quick insights
Your Complete Home Care Marketing & Sales Training Solution
with Dawn Fiala, Lisa Marsolais, and Annette Ziegler
Annette Ziegler, Home Care Marketing and Sales Expert
Annette Ziegler brings 20 years of experience and a robust background in home care marketing and sales, honed through nearly seven years of dedicated service as the Community Relations Manager at Touching Hearts at Home in Rochester, NY. In her previous role, Annette excelled in developing and nurturing relationships with professionals across the aging services sector, aiming to boost awareness and connect families to vital support services.
At Touching Hearts at Home, Annette’s responsibilities were broad and impactful, involving marketing, networking, public relations, and acting as a fervent ambassador for the brand. Her efforts were instrumental in promoting the company’s mission to deliver non-medical companionship, caregiving, and homemaking services that significantly enhance the quality of life for seniors, adults with disabilities, and families managing illness.
With her comprehensive expertise, Annette is set to make a substantial impact at Approved Senior Network®. She will play a critical role in teaching sales training classes, empowering the sales team to exceed their goals, and fostering enduring relationships with clients and their families.
The inclusion of Annette Ziegler in our team underscores our commitment to continually strengthen our training programs and service offerings. We are confident that her contributions will be pivotal in our ongoing efforts to uphold and elevate the standard of care and service provided to our clients.
Driven by her passion for making a meaningful difference in the lives of seniors and individuals in need. Her deep understanding of marketing aspects for home care agencies has empowered her to develop effective strategies that resonate with both clients and caregivers.
Beyond her professional endeavors, Annette cherishes quality time spent with her husband Bill, daughter Hannah, son Jake & daughter in law Liz and is beyond excited to welcome her first grandchild in June. Annette is an avid reader, loves the outdoors and can often be found tending to her garden.
Her cooking skills are renowned among family and friends, especially her favorite Italian recipes. She is a twin, has a twin brother Tom and is a Buffalo Bills fan! Go Bills!
Lisa Marsolais, Home Care Marketing and Sales Expert
Lisa has a wealth of experience in homecare and marketing/advertising. As a homecare industry veteran, Lisa has worn many hats, from caring for family members in her youth to building a homecare agency from the ground up. Her passion for marketing and advertising led her to become an account executive, where she worked on newspapers and magazines during the early days of the internet.
Lisa’s experience working with the VA is particularly noteworthy, having been certified as a hands-on training leader for new caregivers to quad/paraplegic care. Her experiences have taught her the importance of paying attention to the little details, and her motto reflects this – “Great relationships and success are in the details.”
Lisa’s passion for both homecare and marketing/advertising has made her an invaluable addition to the Approved Senior Network team. Her deep knowledge of the homecare industry, coupled with her marketing expertise, enables her to bring a unique perspective to our marketing services, which are designed to help senior care businesses across the U.S. and Canada.
Lisa’s commitment to excellence and her attention to detail is evident in everything she does, from caregiver training to marketing campaigns. Her ability to bring together all the different pieces of homecare marketing is especially rewarding, and she is excited to help others in the industry hit the ground running and keep their momentum going.
Dawn Fiala, Home Care Marketing and Sales Expert
